![]() ![]() ![]() (03:47) The huge branding decision that Claire made on day one at Figma Listen now on Apple, Spotify, Google, Overcast, and YouTube. Advice for people looking to join a startup.Early-stage metrics, and why they are often unreliable.The freemium strategy that drove massive growth for Figma.How “designer advocates” have played a critical role in Figma’s growth.How to spread adoption within the organization.Why you need to start with individual contributors (ICs) loving your product.An in-depth look at Figma’s bottom-up GTM motion.Eight years later, as Senior Director of Marketing, she continues to lead Figma’s bottom-up growth motion, along with community, events, social, advocacy, and Figma for education. She also helped the team through the journey to find product-market fit and built the team that drove Figma’s unique bottom-up growth motion. She led Figma’s early GTM strategy from stealth through monetization. Simplify security | Mixpanel -Event analytics that everyone can trust, use, and afford | AssemblyAI -Production-ready AI models to transcribe and understand speechĬlaire Butler was Figma’s first GTM hire and their 10th employee. Brought to you by Vanta -Automate compliance. ![]()
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